Our Journey

Reflections Detailing Ltd was founded in 2011 by Richard Allen following a lifelong passion for detailing.

Richard was detailing before he even knew the term existed and has always owned immaculately presented cars. In 2007 he built a Lotus 7 style kit car demonstrating his skills were not limited to cosmetic issues. Towards the end of a successful career in retail, an opportunity arose to transform Reflections Detailing from a hobby into a proper business and Reflections Detailing Ltd was born.

During the early days, the business operated from a little van offering mobile detailing and valeting. It quickly became apparent to Richard that this was far from an ideal solution for the level of quality he wanted to produce and in 2013 the business moved into a modern unit.

Adding Talent

In June 2016 Lee joined the company and brought with him a passion for motorcycles. He is a qualified Motorcycle CBT Instructor and was responsible for maintaining the fleet of bikes students used. Since Lee joined the business we have combined his motorcycle knowledge with strong detailing skills to strengthen our motorcycle valeting & detailing offer. We believe it is now the most comprehensive in the UK.

Where We Are Now

Reflections Detailing operates from a secure studio in the heart of the West Midlands and we have access to the most advanced products available with certified backing from some of the biggest brands in the industry. We have built an enviable portfolio of vehicles that we have worked on and built ourselves a reputation for quality and friendly service.

What’s Next?

We are always looking for new services or products we can offer to our customers and invest heavily in training. Keep checking back to see what’s new in our word!